What is a name - What do you get "more" than just the watch

Whats in a name?
When your into watches - their exist so many different watches that it can become a nightmare to stay on top of all the new models and brands that exist.
That is why people that are into watches normally only is into 1-2-3 different brands.

I for one has always been a ROLEX man and will forever have this brand very high on my list if not on the very top.
I have also been part of the Panerai brand, and last I have joined the little group that can say they own a Linde Werdeling watch.

The Rolex is "THE WATCH" to wear - everybody knows it, everybody knows the "price", and it is very easy to spot.

My Panerai watch is a little different story - this watch was in a start just a big watch - but during the latest year I have received feedback from people I have meet on the train, at family gtg etc.

This had made me think - what is in a name - what do you get "more" than just the watch when getting a "new" watch.

  • Rolex = Very known brand - The Name - Quality - Made to last - You have money - Your a success - Known value - Easy to flip - ...
  • Panerai = Relative known Brand - The community (very special for a watch brand - The look - Man size watch ...
  • Omega = Very known brand - History - The Moon Watch - Quality - Value for money
  • Linde Werdelin = Unknown brand - limited series - Design - unknown value - good quality
  • Patek Philip = Relative Known Brand - Expensive - Good value - Your know your watches...
  • ...

So my question is sometimes what else do you buy into when selecting a watch brand.
Community, Value for money, History, etc...

Review 5: Linde Werdelin - peoples feedback to my photos and reviews.

Not really a review - but I have received relative much feedback on the photos and my reviews of the watch that I want to share.

In general people are split into 4 groups on this watch.

  • Like it, know it and want it
  • Like it, don't know it and want to know more
  • Like it, maybe they know it and maybe they want it
  • Don't Like it and don't want it

Don't Like it and don't want it
The people that don't like it are mainly people that will focus on Rolex and Panerai watches, they like the "history" of the watches, the look and the general just want to stay true to know brands.
The design of the LW watch is also something very special - and something you need to like.
The design can look like that of watches to about 100-200 Euros - a cheap fashion watch - not easy to recognize for a non-WIS.
That is not a problem with Rolex or Panerai - these watch designs are "well known" by many people.

Like it, don't know it and want to know more
Then we have the people that like it but don't know it. These people are becoming more and more. The LW brand is slowly becoming a relative "known" brand - is on the radar of many people.
But these persons would like even more information on the brand - even asking about the price (easy to see on the LW website), and where to get the watch.
These people are not close to getting this watch but they are starting to "knowing" the brand.
Up front they like the look, the design and the size.

Like it, maybe they know it and maybe they want it The we have people that know about the brand, they are keeping a eye on this brand, the new models, the stories, etc.
These people maybe want this watch - they are 70-90% close to making a deal on a LW watch - but they keep falling back to known brands with known resale value and known by other people than die-hard WIS.

They like that the numbers of LW watches are limited, that the brand is upcoming, the use of high end ETA movement (on some models) and the idea behind the brand (design and vision).

But there is a need for taking the final step - they need to try out the watch - the try-out program by LW is not enough - sometimes when shopping around for a watch you return to a store many times - try out the watch - compare it to other watches, and come back again to try one more time.
You can easy go back to a shop 2-3-4 times to try out a watch before you "pay the bill".

I have the same feeling about the Rolex Deep Sea - that is one I need to try out a few times before jumping into.

People are also glad to read review of the LW watches - from people that have it in real life and can describe the watch in "true" words.

These people are close to becoming a LW owner - some will back down when - some will move ahead.

Like it, know it and want it Here we are very close to having a new LW person - but again the thing to stop these people is the same as the group above - They see the positive aspects of the LW brand is would like one - they just need to "justify" it.

To sum up the LW in pro and cons from peoples feedback.

  • The Design - it is new - looks cool and is just the right size.
  • It is unique - limited numbers is a plus - if not then the ETA movement in a case is way overpriced
  • The Movement - ETA is a BIG plus - easy to get fixed all over the world.
  • The idea behind the brand - people like that there are people behind the brand.
  • Unique designs on "new" watches ...

  • The price - well this is often the saying - I have to select between rolex/panerai and a LW - ???
  • Unknown second hand price - if I want to sell this watch - what will I loose ( second hand price for Rolex / panerai and other brands are well known)
  • Have only see pictures - I like it - but will I like it in person - and this is when the price and other brands "win".

Panerai 307 - The watch with build-in depth gauge

Again Martin have done it - made some super product photos of a Panerai watch. Yes Martion is the "unofficial" Panerai watch photo man, but he is also the "official" Linde Werdelin watch man.

This time it is the Panerai 307 - Luminor 1950 Pangaea submersible depth gauge. has his link to the photos.

Some photos of my new LW in the Wild

Have been away from my PC - so just some photos of my new Linde Werdelin in the Wild. What can I say - doing this with a deployment clasp is "NOT" recommended. Somehow the small sands get into the clasp and makes the "release" of the clasp impossible.

It was not possbile to open the deployment clasp before I got home and washed the watch very well under the tap.
So If you plan to make these kind of photos - I suggest you use a normal strap with buckle.

Well back to the fun - som photos of my Linde Werdelin Elemental in the Elements near my summerhouse.

Photos of the watch with both the textile strap and the metal strap.

Review 4: Linde Werdelin Elemental - The finer details

This time let look at some of the finer details of the Linde Werdelin Watch. I have made some more close-up photos of the watch and some of the finer details. I will also try to explain my feelings about the finer details after a little more than a week on the wrist.

The Elemental in general:
Lets start with the not so close photos.
The complete watch - with its sharp edges just look so special. But the watch is also very "bling - bling", the shiny edges makes the watch look not so "macho" as I think the watch would do if the case was mat, black, Ti, etc. The polished steel could be a little to much for some. I might like a version of the steel version with a mat case or a case made of Ti.
I know I can get the HARD II (DLC) version - but the price is a little over my level. So I would like the option of a standard Ti version of this "simple" watch (The One/Elemental).

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The dial in close-up: The dial is something special - it is VERY glossy - and VERY black. The writing on the dial looks very high quality.
The LW logo on the dial looks like silver print on the dial. The Inner ring is used for minute indicators.

The date window is small and don't make any "noise" on the dial. That I like - if you need to know the date is there - but on a daily basis you don't notice it.

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The case and screws: The case has the sharp "look" but the shape of the case makes it fit perfectly on your wrist.
The back case is also very simple and the black color of the case back does make a nice contrast to the very clean steel look.
The writing on the back is simple and based on the LW information of watch type.

  • B1=Bifometer
  • E1=Elemental (T1=two-timer)
  • 2=Steel case
  • 2=Steel roating bezel

The screws for the wrist-strap is simple and yet one of the distinct features and looks of the watch.
I do thing that making the screws with more contrast would give the watch a extra nice look.
How about black screws (Ti screws)?

The watch strap is still the one thing I would like to challenge - I really need a rubber strap!
I will NOT be able to dive with any of the straps I have - not the metal strap or the textile strap.
I will come with my suggestions for "improvement" in a later review. It is only some minor issues - but something that would put this watch an extra notch up.

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I think the watch will continue to "grow" on me - even if the wife says it looks a little to "gay" compared to my Panerai 25C ;-)
But then maybe a new "hardcore" strap could change this - as I say the strap is easy 50% of the complete watch look.

Review 3: Linde Werdelin - The Case, The Dial and The Strap.

This is the real deal for me - the design of case and the dial is something very special and something I have not seen in many other watch brands.

The Case:
The very sharp edges on the case makes this watch a "tough" watch to look at - it looks masculine.
The look of the case is what really makes the watch - I would say that the look with a "leather" strap on this watch makes it look like a AP royal Oak off-shore.
And the strap fixture is also what makes this watch a easy to spot watch. It is what can be seen from a distance - also a nice design feature but also a feature that WORKS very well.
One of the best strap changing functions in any watch - It will keep you strap IN place on the watch all the time. Not like the simple "metal" bars seen in most watches (Rolex MilSub not in this league).

The Lumen:
The lume on the dial is very good - I have no seen the Rolex Deep Sea in real life with the lume - but the lume on the Linde Werdelin is very very good.
And what I like is the lume on the rotating bezel - nice to have lume spots every 10 min on the bezel.

The Dial:
The dial is very glossy - and this together with the very good glass - makes the dial jump out.
The dial is not that "big" when compared to the "big" case - see a side by side view of my Panerai 25C and my Elemental.

And when checking the Panerai 25C and my rolex and Panerai 1B - The dial is small compared to the other dials.
The dial is "about" the same size as a rolex dial - but with some extra writing on.
This extra writing on the dial is very nice - just about the right amount - much more and the dial is not possible to read.

The straps:
The metal strap is now my daily strap - it feels heavy and is heavy but feels very good. No problem with the strap pulling out my hairs on my arms.
The quality of the strap is very good - it feels solid and well done - but the work involved in removing links could be much better.
The integration of the metal strap to the watch case is second to none - I really think this is a super design - and after getting use to the extra weight - the watch with the metal strap now sits like a "glove" on my hand.
With the textile strap - I get a very nice look - it complements the watch very nicely - it almost looks like a AP Royal Oak Off-Shore.

My Next Watch List updated - Next is a Rolex

After getting my Linde Werdelin Elemental watch I can now strike this from my list.
What can I say - I now have three different brands - Rolex, Panerai and Linde Werdelin (and my Heuer) - but I do feel that I need the Rolex Daytona or Deep Sea to be complete ;-)
This is the danger with becoming a WIS - you always have a list of watches you would like to own.

So my next watch list is now updated.
  • Rolex Daytona - black dial
  • Rolex Deep Sea
  • Omega Speedmaster cal. 321/621 (the Moon Watch)
  • Rolex vintage models
  • Rolex Submariner vintage in GOLD
  • Panerai models - Pam 064,Pam 001, Pam 002, Pam 287, etc
  • Omega Seamaster 300

My new member of the family - The Linde Werdelin Elemental.

Review 2 : Linde Werdelin - The Straps

If I could change one thing on my LW watch it would be the strap - it is somewhat funny that this "massive" tool watch, designed to be used with clip-on tools (Rock/Sea - Instrument) don't have a better security function - to ensure that the watch will STAY on the wrist - no matter what the situation is.

I would love to have a real super tool strap that is different from the standard strap with a deployment clasp.
How about a super Velcro strap like the one from the AP EOD watch - or the Omega Moon Speedmasters.

This is the one place where I would really put in some extra work - Agree that the watch is a nice dress watch - what the many gold versions also indicate - but it would be nice to be able to select a strap that for sure would keep the watch on you wrist - over the wet-suit, during climbing or any other very active life-style.

I see my LW Elemental watch as a dive watch, a tool watch I can used any place - any time - and not as a dress watch - just to be used with a suit.

So for one I can't use the metal strap on my wetsuit - the way to adjust the size is limited and difficult to perform.
The Textile strap with deployment claps - can't be used with my wetsuit either - no easy way to extent the textile strap.
So for my diving - I have to get a rubber strap with a normal buckle.

But still - I miss a way to secure the watch better to my wrist.
When diving and wearing a watch on my wetsuit - I have no feeling with it - I have to be very confident that it will stay on the wrist no matter what I can snag my wrist on during a dive.

So please LW - lets see that monster strap that for sure will keep your watch in place when diving.

Performing a strap change and adjusting the metal strap to fit my wrist.

On the LW the changing of the straps is very easy - and compared to eg. Panerai - no need to worry about the screws messing up the case - the screws are fixed into the strap - so if by chance you mess up a screw - the worst thing that can happen is that it is the strap you need to fix - no impact on the watch case.

Changing the textile strap is very easy - and the tool that you receive together with the strap makes the change easy - but I guess a normal unbraco key would do the job just as well.

Adjusting the metal strap to fit my writs toke some more work.
From the information sheet it is recommended that you contact your authorized LW dealer for this.
That is not so easy when I'm away in the summerhouse - and there is no easy way to adjust the strap by removing a screw and removing some links - this is a easy job on a Rolex metal strap - but on the LW there is a need to use force to drive the small pins out of the strap and to put these back in to put the strap back together.

Review 1: Linde Werdelin Elemental - Initial Impressions of the watch

My first 2 days with the watch - an my quick initial impressions of the watch.

I received it Friday and went to the summerhouse for some grill and to have some time "alone" with the watch.
It is a Linde Werdelin Elemental watch - the initial standard model from Linde Werdelin - with no special features - just a plain simple dive watch with date.
This was the model I have been looking at for some time - and the dial is special with some extra white writing on - not to much - just the right amount - this is the "same" watch as the LW "The One" - where "The One" has even less white writing on the dial.

Here are the "Elemental" and "The One" - side by side.

The white writing on the dial - was the reason for me not selecting the LW Two-Timer - here there is just a little to much text on the dial for my taste.

But back to my initial impressions of the LW Elemental watch - the complete package - more in detail reviews to come - so stay tuned.

The package - the box - Simple Box - nothing special - simple black box - "piano paint".

The watch - very nice watch - has a kind of "bling - bling" over it - the very polished sides invites fingerprints. The initial quality feeling is much better that Panerai and my Heure but not at the Rolex level.
But the feeling is initial very good - nothing to worry about.
And the crystal is very good - it almost feel like there is no glass in the watch - the dial jumps out and is VERY clear.

The watch cont.- the finer details - the crown could be more easy to grasp - had some issues with it, and the crowns design almost cuts into your fingers - a very small detail - as I don't see the need to adjust this watch that often. And what I like the LW design is the "masculine look" - with the case design - so OK with the "masculine" crown ;-).

The straps - Ok textile strap for a watch - nothing special - same quality as the standard strap delivered with a Panerai. The metal strap is also OK - but nothing special - I used some time in getting the metal strap to fit me with a hammer and some small nails - and it worked ok - so now I have a textile and a metal strap with deployment claps.

Side by side shoot of the Watch with textile strap and metal strap.

Expect much more detailed review to come.

Some quick photos of my LINDE WERDELIN - reviews to follow.

Expect much more in depth review of this watch. This watch has been on my "next watch list" for a long time.
Now I finally have added this watch to my little family and is looking forward to It "getting to know" this watch in much more detail.

I plan to make the following "reviews" - more can come.
  • Review 1: Linde Werdelin Elemental - Initial Impressions of the watch
  • Review 2: Linde Werdelin Elemental - The Linde Werdelin straps
  • Review 3: Linde Werdelin Elemental - The finer details
  • Review 4: Linde Werdelin Elemental - My Suggestions
  • Review 5: Linde Werdelin Elemental - ?

But first some quick photos of this nice watch - and compared to my Panerai's and Rolex's it feels like its own kind.
It is NOT like a Rolex, its is not like a Panerai, etc - this is a special watch.

No more talk now - first some quick photos of this watch and the reviews to come.

The "package":

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The watch:
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The Elemental in the elements:

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Packet HAS arrived - Unpacking the latest member of the family.

After some trouble in receiving the packet - I finally go it!!!
My newest member of the family is a Linde Werdelin Elemental watch - somehow this design has fascinated me for a long time.
So after many months of searching - I finally found what I was looking for - A LW Elemental and including a metal strap as well.

So here are the unpacking pictures for now - expect many photos and my views of this watch.

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A good friend of mine is bitten by the vintage bug.

A old work colleague used to be a one rolex guy - but in the last year he has updated his little watch collection with two additional vintage rolex watches.
And we keep in touch - and from time to time he sends some links to me - I do feel a little guilty as he did not have the vintage bug before we started talking about it from time to time.
So "J" - if I'm the reason for your vintage bug - I'm sorry ;-)

Well received this nice link from him - it from and shows what this passion can turn into.

What would Panerai be without the community? This is personal..

This is personal ...

This is very personal ....

I feel that the "old" panerai watches simple are the best.
It might be my fault - but I have not used time to look into the many many new Panerai models.
It is not a question on why Panerai keep putting out new models - that I can understand - the brand Panerai is valued and "money in the bank".
But I also feel that one of the reasons for the success of Panerai is the community.

And that is maintained by the people that like panerai and the many forums on the net.
I don't think that the special Panerai community is "controlled" by Panerai - Somehow the community around Panerai is a little like Apple.

If your a real fan - then all that the brand does is in order - price, models, etc..

But then again - I was not that much into Panerai before I got my first one - then I was "sold" - I liked the look, the size and I really love the community.

But that said - I'm now "moving" back a step or two - not jumping in to all the new models that are introduced - asking my self - what is it about the brand I like.

And after many thoughts - I fall back to my initial line - I like the "old" original models best.

Give me a 0,1,2,4,5,24,25,88 (and 127) any date over the newer models.

Well as I said - this is personal - and not to take away any of the credit from Panerai and their way of doing business.

What would Panerai be without the community?
My love for panerai is still there - but for now I will keep these "simple" models.

FedEx did no deliver my package - I was not home !!

The waiting game is still on for me - FedEx "failed" to deliver at my home adress. The wife was out of the house for 2 hours and I was at the job - to bad .... Packet returned to FedEx office
Have been in contact - thet will try again today at my home adress - and if that fails - will delivery to my work adress.
It is somewhat my fault - I was to slow in informing the seller that if possible - send to my work adress.
But mow I can see the package is under way - I will monitor the tracking number - and hope the wife is ready to recive the package.

I have a packet under way FedEx tracking number 8712121xxxx

The "game is over" now - the money transferred end of last week, acknowledge of money received, and now the packet is under way to me.
I'm sitting at my office and following the packets way to my home adress - I should have been at home awaiting the FedEx man - but I will have to let the wife receive the packet from me.

Stay tuned - what can it be - let the guessing game begin.

I will give a hint or two.
It is a dive watch of some sort.
It has a black dial.
It comes with two "straps".
It is not a duplicate watch - meaning it is not a extra rolex gmt, rolex explorer..

I will probably have some pictures coming - but maybe not tomorrow - I will use some time to really enjoy the watch and making both the unpacking pictures, and some more "standard" photos of the watch.

The waiting game....

The five steps of buying a watch over the Internet.

Their exist five steps in buying a watch - I have successful passed the two first steps, and are now at step three looking forward to the final step five.

I have been through the process a number of times and can truly say that these steps exist.
Each step has a "period" and a "personal" involvement level.
I will try to explain the four steps I see in the "buying a watch".

  • Step 1: Looking for a new watch - looking around - what should be next
  • Step 2: Having selected the watch to be
  • Step 3: Transferee the money
  • Step 4: The waiting game - waiting for the package
  • Step 5: Final receiving the package - and unpacking game can start

There exist many different periods in each step ...
  • Step 1: Can take from 1 week to many years
  • Step 2: Narrow down the watch - can take 1 hour to 2 weeks
  • Step 3: One click - and it done
  • Step 4: The longest time of the above - even if only takes 2 days - 1 week.
  • Step 5: Slowly and in own time is the best time ;-)

Some unpacking pictures below:

People in the news - Tiger Woods and TAG Heuer

OK - Tiger Woods are "old" news - but he has designed his own golf watch with the crown on the wrong side.
But anyway Tiger Woods could have been a good person for the TW Steel watches - TW=Tiger Woods ;-)
But I guess the paycheck was bigger at TAG Heuer - than at TW Steel.

Check out his "own" design - at TAG Heuer

Which watch to recommend to a non-WIS friend?

People know me as one that is interested in watches, and from time to time I'm asked by friends to recommend a watch. But they will NOT spend that much money as I would recommend in order to get a nice used watch from a "known" brand.

They mostly say - "they like rolex - but think it is to expensive..." - so what would I recommend?

Well I have started to look back to the time when I started to look into getting my first expensive watch, my Heuer Diver 200 quartz - which I was so happy with for many many years until I got my first Rolex.

I could have used some guidance back then when selecting my first real "expensive" watch, I was lucky that I made a correct selection (well I still think that it is one nice watch ;-)).

But when I see how many watches out there that are relative expensive, but watches I would NOT guess will survive 5-6 years daily use and abuse.

So my recommendations to my Non-WIS friends are:

  • Known watch brand - by this I mean - don't select a fashion brand.
  • Quartz watches are very OK - less to maintain
  • Go for a classic look - again don't be a victim of fashion
  • If possible - go for a used "know" brand - Omega, Seiko, ...
  • If possible - go for a used "high end" brand

Which watch is the "most" ultimate watch for a old WIS?

This should be seen as the watch you will be using when +60 years old ;-)
Somehow I think I will continue to find watches fascinating and keep my little collection in place and replace my daily watch from time to time...
But what will be my daily watch when I'm +60 years old and maybe focus more on my family, reading, relaxing, travel or what I will have time for when that time comes in many years from now.

This is what I mean by the "most" ultimate watch for a WIS

Somehow I think my ultimate watch will be a rolex, either back to basic - my first rolex - the rolex Explorer II (16550)- it remains a classic and will look good in any outfit.

If money was not a option I could find my self getting the Patek Nautilus - classic watch - high end watch, classy, and one heck of a nice watch.

So even if I'm trying out many different watches as it is now, and HOPE I will continue to be a WIS, that can see the fascination and beauty of the watches.
Only time will tell - and it is not now or for the next couple of years ;-)

April is NOW in the Archive

Now April of my watchblog is in the Archive
Remember to check out the archives - There might be some funny info for you in the many archive pages.;-)

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